Wednesday, September 19, 2012

'Fro-yo'- A Global Food Craze of 2012


What is 'Fro-yo' you may ask?


Well, that is a good question. We are all well aware that you can walk into your local supermarket of convenience store and be sure to find a tub of frozen yoghurt ice-cream in the frozen section. It was introduced in the 1970's in New England, North-East USA by H.P Hood as Frogurt.

So what is so different about 'Fro-yo' if the idea of frozen yoghurt has been around for over 40 years?

As the world is slowly becoming more health-conscious and aware of obesity's consequences such as diabetes, froyo can be best described as a 'healthy' alternative to ice-cream.

(I say healthy in inverted commas, due to the fact that you can choose toppings for your froyo such as crunchie chocolate, oreos, M&M's and so forth. Although there are fruits available also as toppings.)


Moochi

-@Moochi, the original Froyo store in Sydney (Strathfield)

One of the first things you will notice walking into Moochi at Strathfield (now in the City CBD and Chatswood also), is the vibrant pink walls behind all of the counters, creating a young and energetic atmosphere. 
At Moochi, you can choose between froyo flavourings including Original, Pomegranate, Watermelon and Green Tea. Although not having a specific 'Moochi' flavour, tasting like froyo which you can get from any other store, the consistency and smooth texture never fails. 
Froyo at Moochi starts off at $3.90 for the small size, with each topping as an extra 50c. You can also order bigger sizes if going with more people, which ends up being more economical. 

-Moochi: Pomegranate Flavour with strawberries, blueberries & marshmellows

Around Sydney

From Chatswood to Bondi, to the City CBD to Parramatta, froyo stores have hit the city, with choices of all sorts from a different array of flavours and toppings, to self-serve or serviced stores. The competition is on, like never before, particularly in Bondi and Chatswood, as there is a minimum of two froyo stores within a distance of a 1km radius.

-@Noggi, Original Flavour with choc chip bites, cereal flakes & fruits

Prices vary around the city, and you can find yourself paying up to $5.60 for a regular sized froyo with toppings included.

Around the World...

Just when I thought this was only infiltrating Sydney, as my friends travelled abroad over the Sydney winter break to escape the cold to places all over Europe, I find myself most definitely surprised when my friends send me photos of them eating froyo in other countries!

From Spain, to London, to the Greek Islands, it was almost a trademark that was being established, all over Instagram, Facebook & Twitter; people uploading photos of their froyo in the gorgeous sun of Europe! 

I certainly hope this craze doesn't fade away any time soon as I await my turn to travel abroad and also enjoy some froyo somewhere in the mediterranean!! 



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